Public Relations Manager, LifeLock

Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, and more. We help nearly 500 million users in more than 150 countries protect and manage their digital and financial lives through cybersecurity, privacy, identity protection, and financial wellness solutions. We value high-impact talent, continuous learning, experimentation, and people who see AI as a teammate that helps them move faster and deliver meaningful results. This role follows a hybrid model with 3 days per week in the New York office.

We are hiring a Public Relations Manager to join Gen’s Trust Services business within the Global Marketing, Brand and Communications organization. The role primarily supports LifeLock, the leading identity theft protection brand in the U.S., while also contributing to the broader consumer portfolio, including MoneyLion and Reputation Defender. In this high-impact individual contributor role, you will own LifeLock communications end to end, drive rapid response and newsjacking opportunities across brands, and help bring influencer partnerships to life. This is an opportunity to shape visibility, trust, and relevance for one of Gen’s most recognized consumer brands.

Key Responsibilities

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• Own and execute the LifeLock PR strategy across product launches, partnerships, seasonal moments such as tax season, and broader thought-leadership opportunities.
• Drive rapid response and newsjacking opportunities across Gen’s consumer brands, including Norton, LifeLock, Avast, and MoneyLion.
• Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought leadership.
• Build strong media relationships and secure high-impact coverage across consumer, lifestyle, tech, and personal finance outlets.
• Lead proactive outreach and storytelling that strengthens LifeLock’s trust, relevance,