Programmatic Marketing Manager

### Programmatic Marketing Manager

#### Job Summary

The Programmatic Marketing Manager will own and drive omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, RedSail’s patient-facing mobile app. This is a high-impact, highly visible role at the intersection of patient engagement, pharma brand marketing, RedSail pharmacy customers, and digital health — built for a marketer who thrives in a build-it-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve their health.

You will work closely with demand-side platforms (DSPs), marketing, product management, and the pharmacy and pharma sales teams to develop messaging, campaigns, and channel strategies that grow RxLocal's patient user base, drive pharma brand engagement, and position RedSail as the must-have patient engagement partner for pharmaceutical manufacturers and preferred patient engagement app for pharmacies.

#### Key Duties

#### Programmatic and Paid Media Campaigns

• Own the relationship with demand-side platforms/agencies to run advertising programs that yield high-performing results via engagement with the patients of our pharmacy customers
• Oversee the maintenance of multiple campaigns, creative assets, and performance.
• Collaborate with RedSail’s clinical teams to ensure ad campaigns will be effective for our pharmacies

#### Patient-Facing DTC Marketing

• Own and execute the DTC marketing strategy for RxLocal, driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels
• Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels
• Build and optimize omnichannel patient journeys from first touchpoint through refill adherence and long-term engagement
• Create patient-facing content and cr