PR MARKETING ASSOCIATE- SOCIAL MEDIA SPECIALIST

Horizon Health

is a Critical Access, Rural Health Facility comprised of 25-inpatient beds located in Paris, IL & a multitude of outpatient clinic settings including Family Practice and Specialty Clinics in Paris and surrounding cities. We have been serving residents of Edgar County since 1968 though community education, emergency services, and outpatient care. As we continue to expand our services & locations, our community has grown far beyond Paris. Our rich history and strong community support pave the way for the future of healthcare as we serve you—our family, friends, and neighbors.

Position Summary

The Public Relations/Marketing Associate is responsible for assisting the Public Relations/Marketing manager and director in implementing the hospital marketing and public relations program by managing and creating content for social platforms and providing analytic data to assist in decision making for the organization.

Essential Functions

• Develops (write, record, design, edit) digital marketing strategies for social media sites on behalf of Horizon Health.
• Analyzes and optimizes campaign performance across platforms.
• Grows social media following across all platforms.
• Develops and maintains cadence for offsite visits for content production.
• Manages all Google My Business listings, including responding and triaging reviews as appropriate.
• Keeps current with Google analytics platform and related internet tracking to optimize marketing campaigns and ensure compliance.
• Tracks & assesses marketing campaign initiatives.
• Develops video content—coordination and/or production—appropriate for social media channels.
• Creates materials: fliers, brochures, social media images.
• Takes and edits digital pictures.
• Assists the departmental team in community events as necessary.
• Assists the manager in the role of Public Information Officer during a disaster.
• Supports all other functions of the department as needed.
• Supports and