Marketing Specialist - Content & Social Media

Mission Contribution

To strengthen awareness, connection, and engagement with Goodwill Manasota by creating accessible, mission-centered marketing experiences that invite people to shop, donate, work, learn, and partner with us. Through this work, the position helps advance our mission of Changing Lives Through the Power of Work.Function: Goodwill Manasota is seeking a creative, organized, and people-centered Marketing Specialist - Content & Social Media to bring our mission, impact, and community partnerships to life across our social channels. This role translates organizational priorities into clear, engaging stories; manages day-to-day social content and community engagement; and partners across the organization to create timely, accurate, accessible, and brand-aligned content.Key Responsibilities:Content Strategy & Storytelling* Executes the organization’s content and social media strategy under the direction of the Marketing, Communications & Engagement Manager. * Develops and maintains a detailed content calendar aligned with organizational campaigns, events, mission stories, retail priorities, donor initiatives, and community opportunities. * Writes, proofreads, and edits clear, accurate, accessible, brand-aligned copy for social media, email, SMS, website updates, blogs, flyers, presentations, campaigns, and internal communications. * Develops mission-centered stories that respectfully highlight participants, team members, donors, shoppers, partners, volunteers, and community impact while following consent and privacy requirements. * Coordinates content collection with departments and locations, including interviews, photography, approvals, release forms, supporting facts, and publication timelines. * Maintains brand voice, editorial standards, terminology, grammar, and message consistency across assigned channels. * Ensures content is accessible and inclusive, including captions, alternative text, readable formatting,