PR & Digital Marketing Specialist

Position Summary

Under the direct supervision of the Marketing Manager, the Public Relations (PR) & Digital Marketing Specialist serves as a strategic communications and digital marketing professional responsible for strengthening Native Forward Scholars Fund’s visibility, reputation, thought leadership, and engagement with key audiences. The Specialist develops, executes, and evaluates public relations, executive communications, digital marketing, social media, and storytelling strategies in alignment with Native Forward’s Comprehensive Marketing Plan, Strategic Plan, Development Plan, and organizational priorities. The position serves as the primary communications resource supporting the external presence and thought leadership of Native Forward’s CEO and exercises professional judgment in identifying communications opportunities, developing messaging, managing media relations, recommending strategies, and determining effective approaches for diverse audiences and platforms.

The Specialist leads assigned communications initiatives across earned, owned, social, and digital channels; develops executive and organizational messaging; cultivates media relationships; creates compelling public-facing content; and conducts research and analysis to inform communications strategies and recommendations. Working collaboratively with the Marketing Manager, Creative Marketing Specialist, organizational leadership, internal departments, external agencies, and partners, the Specialist ensures communications are strategic, accurate, timely, and consistent with Native Forward’s voice and brand while advancing fundraising, scholarship programs, partnerships, organizational visibility, and Native Forward’s position as a leading voice in Native higher education.

Essential Duties & Responsibilities

* Within the guidelines and priorities defined in the Comprehensive Marketing Plan (that aligns with Native Forward's Strategic Pan and Development Plan), engag