Performance Marketing Lead

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Performance Marketing Lead to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.

You will be responsible for helping scale Feeld’s performance marketing engine with the support of the Director of Performance Marketing across paid acquisition, ASO, creative testing, and external agency operations - turning strategy into structured execution, sharper learnings, and measurable growth.

To be right for this role, you should have hands-on experience managing paid growth channels, working with creative and media partners, and using data to improve campaign performance.

What you will do:* Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing. * Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities. * Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination. * Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables. * Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners, ensuring work is both on brand and performance-informed. * Translate performance data into actionable creative and channel learnings, helping us understand not just what worked, but why. * Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with the support of the Director of Performance Marketing, Data, & Finance * Support market-s