Part-Time Advertising & Marketing Specialist

Overview

We are seeking a creative, data-driven Part-Time Advertising Specialist to manage and grow our promotional campaigns, digital ad strategies, and audience outreach. In this role, you will be responsible for planning, creating, and executing targeted advertising campaigns to boost engagement, and generate measurable conversions.

This is an ideal role for one with education or experience as a freelance marketer, digital ad manager, or specialist looking for a flexible part-time commitment.

Key Responsibilities

• Campaign Strategy & Execution: Plan, set up, and manage paid digital ad campaigns across key channels (Meta Ads/Facebook/Instagram, Google Ads, local directory/event listings).
• Ad Content & Copywriting: Draft compelling ad copy, coordinate visual assets (images/video), and ensure aligned branding across all marketing touch points.
• Audience Targeting & Testing: Identify target customer demographics, build custom audiences, to optimize ad spend.

Qualifications & Skills

• Experience: Education, experience, or hands-on experience running digital ad campaigns and managing marketing budgets
• Platform Mastery: Proficiency with Meta Business Suite, Google Ads Manager, and key analytics tools.
• Creative Eye: Strong copywriting skills and basic visual content design abilities (e.g., Canva, Photoshop, or graphic design tools).
• Analytical Mindset: Ability to interpret campaign data and quickly adjust strategy to improve ROI.
• Self-Starter: Ability to self-manage deliverables, meet deadlines, and work autonomously within set hours.

Pay: $18.00 - $25.00 per hour

Expected hours: 10.0 – 20.0 per week

Work Location: Hybrid remote in Iowa City, IA 52240