Paid Media Manager

Who We Are

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities.

Who You Are

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You’ll do:

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Ads, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
• Articulate strategy both verbally and through written communication to the account management team.
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Conduct research on keywords, audience demographics, and competitors
• Create new ad campaigns, ad groups, and ad accounts
• Provide creative ad copy and display ad templates
• Keep pace with paid media advertising and digital marketing industry trends and developments

What you’ll bring

:

* 3–5 years of paid media experience (agency experience preferred) * Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Facebook Ads Manager * Proficiency in Excel, including pivot tables and data analysis * Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.) *