Marketing Strategist, Digital & Paid Media

Position Summary

ARK Homes For Rent is a growing Build-to-Rent company, and we need a Marketing Strategist, Digital & Paid Media to run the paid campaigns that fill our communities. You will own paid search, paid social, display, and ILS spend across ARK's growing portfolio of new and established Build-to-Rent communities, and you will be measured on what that spend produces: qualified leads, tours, and signed leases.

Lease-up is where this role matters most. When a new community opens, your campaigns set the pace for how quickly it fills. You will work with the Marketing Director, regional managers, and on-site teams to build channel plans around each community's occupancy goals, then adjust them week to week as results come in. The right person is as comfortable in the ad platforms as in a spreadsheet, asks why a number moved, and will push back when the data does not support the plan.

Key Responsibilities

Channel Planning for Each Community

• Build a paid media plan for every community in the portfolio, sized to its stage: pre-leasing, lease-up, or stabilized.
• Decide where budget goes across Google, Meta, display, ILS listings, and newer channels based on each market and which sources are producing leases.
• Write targeting and messaging for each campaign that speaks to the renters each community is built for.
• Plan ahead for new community openings so campaigns are live before the first homes deliver.

Running the Campaigns

• Build, launch, and manage campaigns day to day, including budgets, targeting, tracking, and creative.
• Confirm tracking is in place before launch so every lead can be traced back to its source.
• Review performance several times a week and shift spend toward what is working.
• Manage day-to-day relationships with advertising platforms, ILS partners, agencies, website providers, SEO partners, and other digital marketing vendors and technology partners.

Website & Digital Experience

• Own the marketing strategy and performance of ARK's community websites, including site structure, messaging and copy, conversion paths, analytics, functionality, and ongoing optimization.
• Lead SEO strategy and performance monitoring in partnership with website and SEO providers, using search behavior and performance data to find opportunities to improve visibility, traffic, and conversion.
• Partner with website and technology vendors to make sure sites are built and launched correctly, stay functional, and support lead generation and leasing goals.
• Develop and optimize prospect nurture, re-engagement, prelease, and lifecycle campaigns across email and marketing automation platforms, measuring their impact on tours, applications, and leases.

Measurement & Reporting

• Report on cost per lead, cost per lease, lead-to-tour and tour-to-lease conversion, and spend by channel and community.
• Follow leads past the click by working with leasing teams to see which sources turn into residents.
• Flag communities falling behind occupancy pace early and bring a recovery plan to the Marketing Director.
• Help improve how ARK tracks and attributes marketing results as the portfolio grows, and proactively find and fix gaps in lead tracking, attribution, and conversion reporting across advertising platforms, websites, analytics tools, and leasing systems.
• Develop and run ongoing tests across creative, messaging, audiences, landing experiences, offers, and channel mix, documenting what you learn so it can be applied across the portfolio.

Working With Operations & Leadership

• Partner with community managers and leasing teams so campaigns support what is happening on site, such as specials, open houses, and model availability.
• Share results and recommendations in plain terms with operations leadership.
• Build presentations for senior leadership, from marketing performance updates to quarterly business reviews and investor decks, turning marketing, leasing, and portfolio data into clear, polished slides.
• Contribute channel-level data to forecasting and budget planning.
• Establish and document standards for campaign setup, naming conventions, tracking, reporting, testing, and digital best practices so performance can be compared and successful strategies repeated across communities.

What You Bring

Analytical Skills

• Comfortable pulling data from multiple platforms and turning it into a decision.
• Working knowledge of marketing funnels, attribution, and how lead source affects lease conversion.

Mindset

• Asks why a result moved and keeps digging until there is an answer.
• Willing to challenge a plan when the data points somewhere else.
• Takes ownership of results and brings new ideas to improve them.
• Stays current on changes across paid media platforms, search, marketing technology, AI, attribution, and emerging digital channels, and proactively recommends opportunities relevant to ARK.

Technical Skills

• Hands-on experience in Google Ads and Meta Ads Manager.
• Strong PowerPoint or Google Slides skills, with an eye for presenting data cleanly to executives and investors.
• Experience with ILS platforms such as Zillow or Apartments.com a plus.
• Organized enough to run campaigns for multiple communities at once without losing detail.

Qualifications

• 3+ years of experience in paid media, digital marketing, or performance marketing.
• Direct experience managing paid search and paid social budgets.
• Build-to-Rent or multifamily experience preferred. Strong performance marketers from other lead generation industries are encouraged to apply.

Compensation & Benefits

• Pay range of $75,000 to $85,000, based on experience.
• Target bonus opportunity of up to 10%, tied to company, leasing, and marketing performance goals.
• Medical, Dental, and 401K.
• Paid Time Off and holiday schedules.
• Opportunity for growth as ARK Homes For Rent continues to expand its portfolio.

Why Join Us

ARK Homes For Rent is a fast-paced, growth-oriented company where initiative and new ideas are valued. Your work will show up directly in leases signed and in how fast new communities stabilize, and you will help build the paid media playbook for a Build-to-Rent portfolio that keeps adding communities.

Pay: $75,000.00 - $85,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Atlanta, GA 30327