Paid Media & TikTok Shop Manager

Strong Cell is hiring a hands-on paid-media operator to own Meta Ads, Google Ads, TikTok Ads and TikTok Shop performance.

This is not an organic social media or content-creation position. You will personally manage campaigns, budgets, tracking, testing and optimization. You will translate performance data into clear requests for new advertising creative and be accountable for profitable customer acquisition.

What You Will OwnPaid Media

• Build, launch and optimize campaigns across Meta, Google and TikTok.
• Manage budgets, pacing, bidding, audiences, placements and account structure.
• Manage Google Search, Shopping, Performance Max and remarketing campaigns.
• Monitor spend, revenue, CAC, ROAS, MER and conversion performance.
• Allocate spending based on marginal performance and business priorities.
• Identify declining performance and take corrective action quickly.
• Maintain accurate tracking, attribution and campaign naming conventions.
• Verify pixels, conversion events, product feeds and destination URLs.
• Maintain a structured campaign, audience, offer and creative-testing calendar.
• Scale winning campaigns and discontinue inefficient spending.
• Document every meaningful test, result and decision.
• Communicate landing-page and conversion problems to the SEO/CRO owner.

Advertising Creative Management

• Analyze performance by hook, message, offer, format and audience.
• Identify creative fatigue before it materially affects performance.
• Produce specific creative briefs based on advertising data.
• Request new assets from the content-production function.
• Clearly define the required concept, hook, format, dimensions, variations and deadline.
• Confirm that requested assets are delivered and technically correct.
• Launch new creative promptly and evaluate it against a defined hypothesis.
• Maintain an organized library of active, winning and retired advertisements.
• Communicate winning messages and customer objections to the wider market