Organic Growth Strategist: SEO & Content

MoreVisibility is seeking a passionate and experienced individual to drive strategic organic growth initiatives for our clients. This role centers on auditing websites, identifying search-driven growth opportunities, shaping AI-informed content strategies, and guiding clients through the changes required to improve business KPIs through increased organic visibility. Copywriting is part of the work (the execution of your strategy), but the primary value is analysis, strategic planning, and consultative leadership.

This position is 75% strategy / 25% content creation and is designed for someone who is energized by diagnosing problems, designing solutions, and influencing clients to take action.

This role will be responsible for analyzing the web presence of our clients, developing a vision and roadmap for improving the client’s business KPIs using content, and then writing content and working with a designer where needed to bring that vision to life. You will be working on improving the client’s business KPIs through several growth channels, including organic search (SEO), generative AI, and social media. While you won’t be required to have technical SEO or website development expertise, a lot of the work will involve clients making changes to their website, so a passion for and an understanding of the fundamentals of search engines, generative AI, and websites work will be important.

You will collaborate closely with our SEO, Design, Analytics, and Account Management teams and report to our SVP of Digital Services.

Organic Growth Strategist Core Responsibilities

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Lead comprehensive SEO & content audits

of client websites, identifying structural, topical, and competitive gaps that hinder or could improve organic growth. Develop actionable, prioritized organic search growth roadmaps, focused on improving business KPIs using content, SEO fundamentals, and AI-search considerations. **Asses