National Director, Category Marketing

Job Title

National Director, Category Marketing

Department

Field Marketing

Master Department

Marketing

Reports To

Chief Marketing Officer

Effective Date

July 22, 2026

FLSA Exempt Status

Exempt

Company Overview

*DreamFields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.*

Job Summary

The National Director, Category Marketing – Vapes serves as the category's demand-generation leader, responsible for understanding the consumer, identifying market opportunities, and translating insights into measurable revenue growth. This role owns the consumer and brand strategy for the vape category, ensuring that marketing initiatives drive demand at the store level and contribute directly to category performance.

The position is accountable for developing activation strategies, forecasting the expected demand impact of marketing programs, establishing clear measurement plans, and validating post-campaign results to determine whether projected demand translated into shelf performance and sales outcomes.

Working in close partnership with the Senior National Director, Category Management, this role helps shape the overall direction of the vape category. While the Senior National Director, Category Management owns the integrated category strategy, P&L performance, portfolio decisions, and final business recomm