Marketing Technology Manager

We are actively seeking highly motivated, results-oriented, and innovative professionals to join an environment where individual contributions are valued and impactful.

We have over 500 engaged team members who are part of high performing teams that are empowered to serve our customers.

At Colony Bank, we Make It Easy! Make It Fun! Make It Happen!

Position

Marketing Technology Manager

Location

Remote or any Colony Bank location with available space

Qualifications

Preferred 5+ years of previous marketing experience

Position Overview

This position serves as the technical engine of the Marketing Department, bridging marketing strategy, campaign operations, and digital tracking. Rather than managing software development or product features, this role owns the commercial marketing stack—including Salesforce Marketing Cloud (SFMC), colony.bank - marketing web pages (WordPress), and campaign tagging infrastructure. This role enables data-driven marketing campaigns, automates customer acquisition journeys, and measures marketing ROI across all digital channels.

Primary Job Responsibilities

Marketing Automation & Lifecycle Campaigns

* SFMC Campaign Administration: Own the technical setup, maintenance, and data hygiene within Salesforce Marketing Cloud (SFMC) to execute marketing campaigns.

* Automated Customer Journeys: Build and optimize multi-touch promotional and onboarding email/SMS journeys using AMPscript, SQL, and SFMC Journey Builder to drive member acquisition and engagement.

* Marketing Segmentation & Dynamic Content: Create dynamic email templates and target audience rules to deliver highly personalized marketing messages based on customer behavior.

* Marketing System Data Workflows: Collaborate with IT to establish secure data feeds between core banking systems and SFMC to power marketing campaign triggers.

Marketing Website & Tagging Infrastructure (CMS)

* Marketing W