Marketing Strategy Manager

*This is a 100% remote position, and candidates may be located anywhere in the United States; however, candidates based in Ohio are preferred.*

Marketing Strategy Manager

Overview

The Marketing Strategy Manager is a newly created player-coach role within OTC Industrial Technologies' Corporate Marketing team. This leader partners closely with business segment teams to translate their business objectives into focused, measurable marketing strategies and programs.

Leading a team of two Marketing Strategists while personally supporting high-priority segment initiatives, this role combines strategic direction, people leadership, and hands-on execution. Working across Sales, Business Development, Digital Commerce, Creative, and external partners, the Marketing Strategy Manager brings customer and market insight, strategic rigor, and strong execution to help each segment grow.

What You'll Do

• Lead, coach, and develop two Marketing Strategists; set clear priorities and build their strategic and commercial acumen.
• Partner with business segment leaders to understand growth goals, customer needs, market opportunities, and commercial priorities.
• Set the team's strategy, operating cadence, and capacity across assigned segments, ensuring consistent, high-quality marketing support.
• Personally lead strategic planning and high-impact initiatives for priority segments, serving as a hands-on advisor on complex opportunities.
• Develop segment-specific marketing strategies, annual plans, campaign roadmaps, and go-to-market recommendations that support business growth.
• Turn business priorities into clear value propositions, marketing briefs, audience definitions, messaging frameworks, and integrated campaign plans.
• Use voice-of-customer insights, market intelligence, competitive analysis, and performance data to identify opportunities and sharpen strategy.
• Coordinate cross-functionally—including digital, creative