Marketing Specialist - San Jose, Salt Lake, or Remote

OVERVIEW

The Marketing Specialist for Lumenis is responsible for developing and executing marketing campaigns that drive growth across both disruptive and legacy product lines. This cross-functional role spans the full marketing mix - from industry tradeshows, workshops and sponsored events to digital campaigns and brand communications.

The ideal candidate will partner closely with marketing leadership to prioritize high-impact activities and deliver measurable results tied to clear revenue goals. This role requires a collaborative mindset, strong organizational skills, and the ability to work effectively with global colleagues and field representatives

KEY RESPONSIBILITIES

• Drive engagement through strategic participation in high-impact industry tradeshows, virtual events, webinars, workshops and other relevant activities - identifying key opportunities and representing the brand effectively.
• Develop marketing materials, presentations, and communications in support of product launches, industry partnerships, promotional campaigns, sales meetings, tradeshows, and other marketing activations.
• Strategize and execute integrated campaigns leveraging both traditional (print advertising, collateral, direct mail) and digital (social media, email, digital advertising, websites) marketing channels.
• Own the event plan, editorial calendar, and internal and external communications within the area of responsibility.
• Collaborate with US and Business Unit Marketing and MarCom teams to help shape overarching marketing strategies across marketing channels: websites, e-marketing tools, digital advertising, social media, and other digital tactics.
• Develop and manage promotional programs to generate leads at key shows and events; partner with external vendors to ensure programs run on time, within scope, and on budget.
• Continuously monitor program performance, including ROI analytics, sales objectives, budget tracking, and advertising and promoti