Marketing Specialist, Multifamily (Google Ads & Pricing)

About Us

Capital Boutiq Property Management, LLC is a Dallas–Fort Worth based real estate operator and management company focused on affordable and workforce housing. We own and manage four communities totaling roughly 1,120 units, and we keep operations, leasing, marketing, and accounting in-house, so decisions get made quickly and close to the property.

We are small by design. That means the person in this seat owns marketing across the whole portfolio rather than one channel or one asset, sits in on pricing decisions with the operations team, and has real room to grow as the portfolio expands.

Position Overview

You will own digital marketing and reputation for all four communities and serve as the analyst behind our pricing decisions. That means running Google Ads and Google Business Profile, keeping our ILS listings accurate and competitive, building lead-generating campaigns, and bringing the market data and occupancy trends that the operations team uses to set rents.

This is a hands-on role. You will be in the ad accounts and the spreadsheets yourself, not managing an agency that does it for you. Success is measured in net effective rent, occupancy, cost per lease, and review volume and rating.

Responsibilities

Google Ads & Paid Search

• Build, manage, and optimize Google Ads campaigns for each property, including keyword research, geo-targeting, ad copy, and negative keyword management
• Pace monthly PPC budgets by property and reallocate spend toward the communities and unit types that need traffic
• Set up and maintain conversion tracking so every lead is attributable to a source
• Report cost per lead and cost per lease by property and by campaign

Reputation & Google Business Profile

• Own the Google Business Profile for all four communities: hours, photos, amenities, posts, and Q&A
• Respond to Google reviews promptly and professionally, coordinating with site teams on the facts before replying
• Build and run a review generation p