Marketing Specialist

The Marketing Specialist serves as the primary marketing partner for ListenUp’s five retail showrooms and their respective Custom Integration divisions across Colorado and New Mexico. This position plays a critical role in driving ListenUp’s marketing initiatives by overseeing all retail and custom integration marketing projects from concept to completion. The person within this role will need to have an entrepreneurial mindset, creating out-of-the-box ways for recognition within the industry. This position reports to the Vice President of Brick and Mortar Sales and has dotted line responsibilities to the Director of Marketing for overall strategy, brand, and greater company objectives.

The role is responsible for leading marketing projects, both internal and external, as well as creating/coordinating and managing the content that supports them. This role will have a large public relations focus, increasing ListenUp’s visibility throughout the residential and commercial integration channels through industry publications, awards, and accolades. This position works closely with showroom managers, Custom Integration leaders, sales teams, vendor partners, and the broader marketing department to develop and execute marketing campaigns that increase local awareness, generate qualified leads, drive showroom traffic, support sales opportunities, and strengthen ListenUp’s reputation within the premium audio/video and smart home industries. This role will need to constantly be aware of ListenUp’s competitive landscape within the custom integration industry, benchmarking our competitors to shape our digital marketing strategy. This position is accountable for driving esteem within the custom industry, increasing ListenUp market share by the way of market research, Google Search, Google My Business, Meta, targeted campaigns, and brand building events. They will be responsible for implementing ListenUp’s custom integration strategy, which will include achieving top Googl