Marketing Specialist

Marketing Specialist

REPORTS TO

Director, Products and Growth

EMPLOYMENT TYPE

Full time

LOCATION

Remote, some travel

CU NextGen helps credit unions modernize without losing what makes them special.

We partner with credit unions to improve member and employee experiences through digital banking, automation, member relationship management, lending, application workflows, contact center support, and other innovative solutions. Our approach is rooted in partnership, purpose, and a belief in neighbors helping neighbors. We focus on solving real problems and delivering meaningful results.

CU NextGen is seeking a creative, organized, and collaborative Marketing Specialist to help bring our brand to life across every audience and channel. This hands-on role will support social media, website content, sales materials, campaigns, industry outreach, and events, including CU NextGen Engage. The right person can turn ideas into action, communicate technology in a clear and human way, and manage multiple priorities with strong attention to detail.

ResponsibilitiesBrand and Content

· Develop clear, engaging content that reflects CU NextGen's voice, values, and visual identity.

· Write and edit social media posts, website copy, emails, articles, case studies, product descriptions, presentations, and other marketing content.

· Identify stories that highlight client success, employee expertise, partnerships, and CU NextGen's impact within the credit union movement.

Social Media and Digital Marketing

· Manage CU NextGen's social media presence, including content planning, creation, scheduling, publishing, and performance tracking.

· Maintain an organized content calendar and coordinate campaigns across social media, email, the website, events, and partner channels.

· Monitor industry trends and campaign results to identify opportunities to improve engagement, website traffic and marketing growth.

Website and Sales Support

· Maintain accurate, current website content and help improve messaging, organization, search visibility, and user experience.

· Create and update presentations, product sheets, case studies, proposal content, event collateral, and other sales enablement materials.

· Partner with sales, product, and client teams to translate capabilities into clear value propositions and member-focused outcomes.

Marketing Planning and Outreach

· Help develop and execute CU NextGen's annual marketing and outreach plan, including campaigns, timelines, and performance reporting.

· Coordinate with industry associations, publications, strategic partners, sponsors, and vendors on promotional opportunities.

· Support product launches, client announcements, partnership communications, email marketing, and audience segmentation.

Events and CU NextGen Engage

· Support the planning and execution of CU NextGen Engage, including branding, communications, presentations, signage, sponsorships, registration, and on-site coordination.

· Coordinate materials and promotion for conferences, workshops, webinars, client events, booths, and speaking opportunities.

· Collaborate with internal teams, clients, speakers, venues, sponsors, and vendors to create organized and memorable experiences.

QualificationsEducation and Experience

· Bachelor's degree in marketing, communications, public relations, business, or a related field, or equivalent professional experience.

· Two or more years of experience in marketing, communications, content development, or a related role.

· Experience managing professional social media channels and creating marketing, digital, presentation, or sales content.

· Experience managing multiple projects, priorities, and deadlines.

· Experience with content management systems, email marketing, CRM, marketing automation, or analytics platforms is preferred.

· Experience in credit unions, financial services, fintech, B2B technology, conferences, or client events is preferred.

Abilities Attributes and Skills

· Excellent writing, editing, proofreading, verbal communication, and storytelling skills.

· Strong creative instincts and the ability to explain complex solutions in a clear, approachable, and human way.

· Highly organized, detail-oriented, self-motivated, and able to move projects from concept through completion.

· Ability to exercise independent judgment, take ownership, prioritize effectively, and adapt in a fast-moving environment.

· Strong interpersonal skills and the ability to collaborate with employees, clients, partners, and outside vendors.

· Proficiency with Microsoft Office; experience with Canva, Adobe Creative Cloud, or similar design tools is preferred.

· Willingness to travel occasionally for CU NextGen Engage, conferences, client events, and other company activities.

Benefits and Culture

CU NextGen is building a company where talented people can do meaningful work, contribute new ideas, and help shape our continued growth. We strive to live our values every day: Inspire Trust, Share Passion, Be Bold, and Have Fun.

We value our employees' time, talents, and contributions. Our commitment to their success is supported by competitive compensation and a comprehensive benefits package. We work to maintain a collaborative environment where employees can learn, grow, and contribute to our processes, decisions, planning, and culture.

*CU NextGen is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law.*

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Remote