Marketing Manager

Collective Residential is a property management platform built around a specific idea: that when regional operators join a larger company, their brand, their team and their local judgment are the things worth protecting, not the things worth erasing. We provide capital, technology, shared services and peer expertise. The operating companies keep their names and their people.

We are building the marketing function that serves all of them. This role is the seat that makes it work on the ground.

What you will own

• The marketing calendar for a group of portfolio companies. You turn the annual plan into a working calendar building by building, then execute it — lease-ups, renewals, seasonal campaigns, occupancy recovery, promotions.
• Content creation, production and quality review. Social, property copy, listing content, template-based creative, review responses — you will be making it, not just approving it. Everything published for these buildings passes through you, including Fair Housing review of advertising and marketing language.
• Listing, website and ILS accuracy. You own the recurring audit cycle — feed integrity, listing accuracy, unit and amenity data, call tracking, UTMs, review monitoring — and, more importantly, you own closing the findings.
• Website development and direction. You lead website development across the portfolio — design direction, page structure, content standards and the ongoing update cycle. We work with several web vendors: you set the standard they build to, review what they deliver against it, and push them past their defaults. You will also build and update sites yourself, in whatever platform a site lives in. This is design, direction and hands-on work, not programming.
• Onsite team capability. Templates, playbooks, request intake and training. The site teams deliver most of what marketing produces; making them good at it is your job.
• New buildings and new companies. You deploy to properties for major projects and