Marketing Generalist

About the Role

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Social Cascade is hiring a Marketing Generalist who can move fluidly between event marketing, digital campaigns, growth experiments, storytelling, and even direct mail. This role is built for someone who loves variety, gets things done without a lot of process or hand-holding, and is energized by testing new channels to see what moves the needle for a fast-growing healthtech startup.

You'll own marketing execution end-to-end: planning and staffing conference/event presence, running digital campaigns (email, social, paid, SEO/content), and experimenting with growth tactics, including direct mail to reach practice decision-makers. You'll also be the storyteller for the brand building customer case studies, writing and posting on social, and creating content and sales enablement assets. You'll work closely with the founders and the sales team to make sure marketing directly supports pipeline and customer growth. Healthcare industry experience is a strong plus, but the top priority is someone scrappy, creative, and comfortable wearing many hats.

What You'll Do

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• Plan, staff, and execute Social Cascade's presence at healthcare conferences and industry events, including logistics, booth materials, and follow-up campaigns.
• Build and run digital marketing campaigns across email, paid social, organic social, and content/SEO to drive awareness and pipeline.
• Test and iterate on growth tactics including landing pages, lead magnets, referral programs, partnerships, and other channels to find what works and double down on it.
• Design and run direct mail campaigns targeting practice owners and decision-makers as a complementary outbound channel.
• Own Social Cascade's brand voice and content across the website, social channels, email, and collateral, working within the company's brand guidelines.
• Produce sales enablement materials (one-pagers, case studies, decks) in partnership with th