Marketing Director

Please note: due to current hiring restrictions, we can only consider candidates residing in the following states — AL, FL, GA, IN, KS, KY, MI, NC, OH, OK, SC, TN, TX.

Summary

Are you a marketing leader who thrives on ownership — someone who can build a strategy, execute it, and measure the results? ForTheVeteran is seeking a driven, results-oriented Marketing Director to lead our marketing organization and help us reach and serve even more veterans.

As Marketing Director, you will oversee marketing across multiple channels — including brand, social media, content, SEO, and partnerships — with a strong focus on increasing brand awareness, engaging the veteran community, and generating qualified leads. This is both a strategic and hands-on leadership role, ideal for someone who identifies opportunities, builds the systems to execute on them, and consistently measures and improves results.

Essential Duties and Responsibilities

• Develop, own, and execute the company's overall marketing strategy and roadmap, establishing clear goals, KPIs, and reporting to measure and improve results.
• Lead the development of creative campaigns and maintain consistent brand messaging and positioning across all marketing channels.
• Own the company's social media and content strategy, building systems to grow audience, engagement, and brand awareness while telling veteran stories that highlight our mission.
• Develop and manage the company's organic SEO strategy, identifying content opportunities and tracking traffic, rankings, and conversions.
• Identify and build marketing partnerships and community initiatives with veteran organizations, businesses, influencers, and other partners to expand reach.
• Establish a consistent testing framework across marketing channels, tracking key KPIs and using data to drive campaign performance and optimization.
• Build the processes, systems, and infrastructure needed for the marketing department to scale, managing inte