Marketing Director, Biomarkers

Position Summary & Accountability

The Marketing Director, Biomarkers, is responsible for leading the marketing strategy for Photocure's growing molecular diagnostics and biomarker portfolio (AssureMDx). This position will develop and execute integrated marketing strategies that accelerate physician adoption, support commercial growth, strengthen market access, and establish the foundation for future product expansion across the precision medicine portfolio.

This role will initially focus on commercialization of centralized laboratory-developed testing (LDT) services while supporting the long-term strategic transition toward distributed FDA-regulated in vitro diagnostic (IVD) products.

• Photocure’s strategy is to deliver innovative diagnostic and data offerings to improve decision making in precision medicine within uro-oncology.
• Following the acquisition of Vesica Health and AssureMDx (urine-based) biomarker, Photocure’s objective is to build a leadership position in biomarkers
• Need to ensure development and commercial success of AssureMDx in US market initially whilst exploring opportunities globally
• Support commercialization of centralized laboratory-developed testing (LDT) services while supporting the long-term strategic transition toward distributed FDA-regulated in vitro diagnostic (IVD) products

Responsibilities

Marketing Strategy

• Lead commercial launch readiness planning, including launch milestones, customer targeting, message testing, field readiness, KPI development, and post-launch performance tracking.
• Develop and execute comprehensive commercial marketing strategies supporting the biomarker portfolio.
• Build annual and multi-year strategic marketing plans aligned with corporate objectives.
• Identify market opportunities through customer research, competitive intelligence, physician insights, reimbursement changes and market analytics.
• Develop product positioning, segmentation, targ