Marketing Coordinator (Social, Email & Paid Social)

Marketing Coordinator (Social, Email & Paid Social)

Level: Junior / early career About the role : We’re hiring a Marketing Coordinator to help our Bayside dealership show up where local buyers actually look: Instagram, Facebook, TikTok, email, and paid social. You’ll create content from the lot, run campaigns, keep our calendar full, and help turn online attention into showroom visits, service appointments, and sales leads.This is a hands-on rooftop role. You’ll work with Sales, Service, and management—not sit in a remote agency. Automotive experience is a plus, not a requirement. Strong organization, clear writing, and comfort learning Meta Ads and email tools matter more.

What you’ll do

Social media

• Own day-to-day presence on Facebook, Instagram, TikTok, and (as needed) YouTube, Google Business Profile posts, and LinkedIn
• Plan and publish a weekly content calendar: new/used inventory, specials, financing, service offers, employee and customer stories, events
• Shoot and edit photos, Reels, Stories, and short vehicle walkarounds on the lot
• Write captions and respond to comments and DMs in a professional, on-brand voice
• Coordinate with sales and service so posts match current inventory, incentives, and OEM rules

Email marketing

• Build and send sales, service, and parts emails (specials, event invites, follow-ups, service reminders)
• Segment lists with guidance from the manager (sold customers, service customers, prospects)
• Track opens, clicks, and appointments generated; share simple weekly/monthly recaps
• Keep lists clean and follow privacy / unsubscribe rules

Paid social & digital support

• Assist with Meta (Facebook/Instagram) ads: boosts, inventory/retargeting ads, event and offer campaigns
• Help gather creative, copy, targeting notes, and landing-page links for campaigns
• Monitor basic results (reach, clicks, leads, cost per result) and flag what’s working
• Support Google Business Profile updates, photos, posts, and review responses
• Assist with website content updates (specials, events, inventory highlights) as directed

Dealership & community support

• Help promote in-store events, sales weekends, service clinics, and local sponsorships
• Capture content at deliveries, events, and on the lot
• Produce simple collateral in Canva (flyers, stories templates, lot signage, email headers)
• Keep brand, OEM, and advertising compliance in mind (disclaimers, pricing, co-op when applicable)
• Maintain an organized content library (photos, videos, approved copy)

Experience & skills we need (Required)

• 0–2 years in marketing, social media, communications, retail, or a related role (internships, campus clubs, side projects, and freelance count)
• Comfort creating content for Instagram, Facebook, and TikTok
• Clear writing and a professional tone in comments, DMs, and email
• Basic design skills in Canva (or similar)
• Organized, deadline-driven, and able to juggle several small projects at once
• Willingness to work on-site in Bayside, walk the lot, and film vehicles and people
• Valid driver’s license and ability to work some evenings/weekends for content and events

Nice to have (not required)

• Meta Ads Manager or Boosted Posts experience
• Email tools such as Mailchimp, Constant Contact, Klaviyo, or dealership CRM email
• Short-form video editing (CapCut, Premiere Rush, iMovie)
• Automotive, retail, or local-business marketing
• Familiarity with Google Business Profile, Google Analytics, or a dealer website CMS
• Bilingual (English + Spanish, Mandarin, Korean, or another language common in Queens) is a plus for this market

Who does well in this job

• You like making things public quickly and improving them from the numbers
• You’re not afraid of a camera, a busy showroom, or asking a salesperson for a 60-second walkaround
• You treat reviews, DMs, and email lists as customer service, not just “marketing”
• You want to learn paid social and dealership marketing on the job

What we offer

• Full-time role at a local Bayside dealership
• Hands-on training on inventory, OEM programs, and our CRM
• Room to grow into a stronger digital / advertising role
• $800 a week salary, benefits, employee vehicle purchase/service discounts, 401(k), PTO

How to apply

Send a resume and a short note (or portfolio / social samples). Subject: Marketing Coordinator – Bayside

Include 2–3 links if you have them: Instagram you manage, a Canva deck, emails you built, or short videos. No polished agency book required.

Roberto Barca

Pay: From $800.00 per week

Benefits

• 401(k)
• Employee discount
• Health insurance
• Paid time off
• Referral program

Work Location: In person