Marketing Content Manager, Social Media

Summary

The Marketing Content Manager, Social Media manages the strategy, planning, production, and day-to-day operations of the United Way of Greater St. Louis social media presence and related digital engagement processes. As the primary owner of social media content, the person in this role will manage operations across United Way of Greater St. Louis and its family of brands, including United Way 2-1-1 and the Volunteer Center. The Marketing Content Manager develops and maintains content calendars, campaign workflows, publishing standards, platform strategies, and performance reporting processes that strengthen brand awareness, build meaningful community connections, and move audiences toward volunteerism, advocacy, event participation, and giving.

General Responsibilities

• Manage the social media strategy, platform priorities, and day-to-day content operations for United Way of Greater St. Louis and its family of brands.
• Own and maintain the social media content planning process, including editorial calendars, campaign timelines, platform priorities, approvals, and publishing workflows.
• Establish and maintain social media standards, best practices, and operating processes that support brand consistency, accessibility, engagement, and campaign alignment.
• Oversee the planning, development, publishing, and distribution of social media content, including written copy, graphics, photography, video, and campaign assets.
• Manage short-form video content strategy and production workflows for Instagram Reels, TikTok, YouTube Shorts, and emerging platforms, including concepting, scripting, filming, editing, publishing, and performance optimization.
• Manage the use of AI-enabled, design, and marketing technology tools, including Canva, Adobe Express, Microsoft Copilot, and similar platforms, to improve content workflows and maintain brand standards.
• Manage social media community engagement processes, including monitoring commen