Marketing Communications Strategist

Job Description

The Marketing Communications Strategist serves as the strategic communications lead responsible for strengthening ITW Welding's industry voice through proactive public relations, thought leadership, and strategic storytelling. This role builds and maintains trusted relationships with trade publication editors and industry media, positioning Miller as the preferred source for industry expertise, innovation, and customer success stories.

This role serves as the primary point of contact between ITW/Miller and key industry media, developing annual editorial strategies, coordinating public relations activities across business divisions, and translating complex technical information into compelling stories that resonate with customers, industry influencers, and the marketplace.

In addition to leading Public Relations efforts, this individual provides strategic copywriting support for product launches, campaigns, executive communications, and marketing initiatives, ensuring a consistent and compelling voice across all channels.

Key Responsibilities

Strategic Communications & Public Relations

• Serve as Miller's primary communications contact for trade publications, editors, journalists, and industry media.
• Build long-term relationships with key trade publication editors to strengthen Miller's visibility and reputation within the welding and industrial markets.
• Develop and maintain annual editorial calendars aligned with business priorities, product launches, seasonal themes, and industry trends.
• Proactively identify opportunities for earned media, thought leadership, executive visibility, customer success stories, awards, and speaking engagements.
• Collaborate with Brand, Product Management, Sales, and divisional marketing teams to uncover stories worth telling.
• Coordinate all public relations activities across Miller divisions to ensure a consistent brand voice and maximize editorial opportunities.
• Develop and execu