Marketing Manager

Position Summary

The Marketing Manager for University Marketing and Communications at Mount Mary University serves as a strategic leader responsible for directing the Marketing team to elevate the institution's regional profile. In this role, the manager oversees the development and execution of a bold, unified brand identity across digital advertising, traditional media, and public relations initiatives. To ensure marketing efforts align with broader institutional goals, the position actively collaborates with key internal partners including Recruitment, Academic Deans, Alumnae Relations, and Development to craft targeted campaigns that drive enrollment, donor engagement, and community awareness. Ultimately, the role combines hands-on project management with team leadership to deliver cohesive, high-impact communications to both internal and external audiences.

Primary Responsibilities

Marketing

• Oversee the development, implementation and management of a comprehensive integrated communications and marketing program; the strategic program will encompass branding, recruitment marketing, media relations, and digital or physical publications.
• Has oversight for the development and implementation of marketing programs (i.e. advertising, direct marketing, digital advertisements) to effectively market the University to various communities.
• Works with the Vice President for Enrollment and Marketing Communications to develop themes and/or messages to promote University priorities for use by all campus offices engaged in student, community, alumni, and development outreach.
• Support the development of unified campus-wide comprehensive marketing plan as well as marketing theme and designs, including logos, and other creative designs.
• Directs the development of collateral materials in support of marketing strategies including publications, videos, electronic communications and multimedia presentations.
• Identifies target groups for campus outr