Marketing Communications Manager, AI Driven Growth

Job Summary

Intiva Health is seeking an experienced, AI-forward Marketing and Communications Manager to join our team in a fully remote capacity. This role is built for a candidate who is fluent in using artificial intelligence (Claude Chat/Cowork/Code/MCP) to move faster, personalize at scale, and turn data into decisions — someone who has helped grow a business from the ground up and can build marketing programs that evolve alongside a high-growth, virtual-first organization.

Reporting directly to the Chief Marketing Officer (CMO), this person will own user acquisition, brand visibility, and revenue growth using an AI-augmented marketing stack — spanning SEO/SEM, website performance, lifecycle and email marketing, content, and social media. Success in this role means using AI tools not as a novelty but as a daily operating advantage: faster content production, sharper targeting, smarter reporting, and better decisions.

AI at the Core of This Role

• Use generative AI tools (e.g., Claude, Jasper, and/or similar) to accelerate content creation across blog, email, social, and website designs — while maintaining brand voice and AP style standards
• Apply AI-powered SEO/SEM platforms to identify keyword opportunities, forecast ranking impact, and automate technical site audits. You will be working closely with our Chief AI Officer on programmatic SEO and more
• Leverage AI-driven analytics and predictive tools to surface trends in campaign performance, customer behavior, and revenue attribution before they're visible in standard dashboards
• Deploy AI-based personalization and segmentation in email and lifecycle marketing to improve open rates, engagement, and retention
• Evaluate and pilot emerging AI marketing tools (chatbots, AI design assistants, marketing automation copilots) and recommend which are worth adopting
• Build lightweight prompts, routines, skills, templates, and workflows so AI tools are used consistently and effectively across the