Marketing Cloud Specialist

This is a fully onsite position based in Houston, TX. Candidates must be local to the Houston area or willing to relocate prior to their start date. Remote or hybrid work is not available for this role.

The Marketing Cloud Specialist is responsible for providing marketing technical expertise in support of day-to-day operations enabling successful execution of innovative marketing campaigns. We are looking for a hands-on Marketing Cloud Developer to own the build and execution of our Salesforce Marketing Cloud environment.

The core of this role is SFMC - building campaigns, managing the data model, and keeping our platform running reliably. You will also support adjacent tools including ZoomInfo data enrichment and digital channel integrations, though your primary focus will be delivering marketing campaigns and automations that drive results.

This role does not include relocation support. Candidates should be based within commuting distance of the work location or be willing to relocate at their own expense.

Role Priorities / Responsibilities

• Work collaboratively with the Marketing Manger and VP and cross-functional teams to optimize the Marketing technology stack and integrations.
• Build and manage email campaigns, multi-step journeys, and audience segments using Journey Builder, Automation Studio, and Email Studio
• Design and manage systems from first point of contact ads; to landing page and lead capture; to sales team enablement and prospect nurturing.
• Provide digital platform support, presentation design, brochure design, email campaigns, proposal design; to CRM setup, management, and support; to report on marketing effort success.
• Define and optimize end-to-end campaign processes from intake and planning to execution in Salesforce building out landing pages, customer journeys, emails, dashboard, workflows, etc.
• Design and maintain the SFMC data model — data extensions, relationships, and sendable objects
• Enabl