Marketing Associate

Position Summary

The Marketing and Communications Specialist supports the development and execution of integrated marketing strategies that enhance the visibility, reputation, and enrollment goals of Terra State Community College. This position plays a key role in managing social media channels, creating compelling content, coordinating public relations efforts, and telling the stories of students, alumni, faculty, and staff. The Specialist collaborates across departments to promote college initiatives, ensures brand consistency, and engages diverse audiences through digital and traditional media platforms. Success in this role will be measured by increased engagement across digital platforms, positive media coverage, and the quality and consistency of storytelling efforts.Essential Duties and Responsibilities Include: --------------------------------------------------

* Assists in the development and implementation of integrated marketing strategies and campaigns that lead to increased enrollment and awareness of Terra State Community College. Contributes ideas and insights to marketing strategy meetings and helps identify new opportunities for outreach and engagement. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- * Responsible for the development and management of social media campaigns and budget. ---------------------------------------------------------------------------------------- * Creates and maintains profiles across all suggested social media networks to build communities and drive critical mass to the main College website. Experiments with new and alternative ways to leverage social media activities. -------------------------------------------------------------------------