Marketing Communications Specialist

Position Summary

STgenetics is seeking a knowledgeable and creative Marketing and Communications Specialist to support global content development, marketing communications, and sales initiatives. The role is centered on creating clear, relevant, and engaging content for dairy and beef audiences while providing sales teams with effective customer-facing communications and marketing tools across digital, social, print, podcast, video, and other channels.

The successful candidate will combine strong agricultural industry knowledge with excellent writing, interviewing, and storytelling skills. Working closely with marketing, sales, genetics, product, R&D, customers, and industry experts, this role will identify meaningful stories and translate technical information into content that connects with producers and customers.

Key Responsibilities

• Develop original content for social media, websites, newsletters, advertising, catalogs, sales materials, presentations, podcasts, video content, and internal communications.
• Identify and develop stories highlighting STgenetics products, technologies, research, employees, customers, and industry activities.
• Translate technical information related to dairy and beef genetics, reproduction, herd management, research, and technology into clear and engaging communications.
• Interview producers, customers, employees, researchers, genetic specialists, and other industry experts to create authentic and educational content.
• Support the planning and development of podcast and video topics, guest selection, interview questions, scripts, introductions, and talking points.
• Participate in and, based on experience and capability, host or co-host podcasts, interviews, and other on-camera content.
• Support global marketing campaigns, product launches, genetic releases, social media initiatives, and regional marketing priorities.
• Partner with sales teams to create customer-facing content, sales tools, presentations