Marketing Associate

The Marketing Associate position is responsible for the development and implementation of marketing strategies primarily designed to increase new membership, catering and hotel sales, engage with current members to increase member retention, and promote a positive image of the facility. This is a collaborative position working with the Club's department heads and staff and reports to the Marketing and Innovation Manager. This position is a highly skilled role requiring the knowledge and execution of current digital marketing tools, analytics, and software, along with strong copy writing ability across a range of marketing channels.

Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Club's competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.

Essential Job Functions and Responsibilities

• Develop marketing campaigns promoting programming and service offerings in all departments using digital and traditional media.
• Write and edit copy for member communications, event promotions, social media, press releases, and marketing collateral, adapting tone and style to fit each audience and channel.
• Design collateral and promotional materials for programming and events, including flyers, physical signage, digital graphics, and print, while maintaining brand consistency.
• Support and promote new and existing internal and external events. Grow participation in events through various marketing channels and communicate with members and property staff to help ensure coordination of activities during all phases of events.
• Create monthly content calendars for social media channels, build and maintain relationships with influencers, and engage with the online community.
• Flexibility and willingness to attend Club and community events and occasionally trade shows/expos, including evenings and weekends, to capture photos and videos