Pilatesology

Marketing Assistant

Remote, US$55,000-$60,000Posted 4 days ago

Remote Full-Time Content Marketing $50k-$74k

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Job Description

Marketing Assistant

Location

Remote / Hybrid (Los Angeles based is a plus but not required)

Employment Type

Full-Time

Reports To

Marketing Director

About the Role

We’re looking for a creative Marketing Assistant to join the Pilatesology team.

Pilatesology is a leader in the Classical Pilates industry, known for our innovation, expertise, and access to some of the most respected Pilates teachers in the world. Our goal is to be the #1 online source for Pilates teachers and enthusiasts to move with the best.

We're a small, passionate team that loves creativity, fresh ideas, and finding new ways to connect people with the practice of Pilates. We're looking for a creative, curious Marketing Assistant to help grow our reach, build our online community, and bring new ideas to life across social media and marketing. This is an opportunity to work across a variety of projects, experiment with new approaches, and make a real impact while learning and growing alongside our team. You don't need to be a Pilates expert, just excited about marketing, creative thinking, and trying new things!

You’ll work closely with the Marketing Director to plan and execute marketing strategy while also helping with social media, email campaigns, researching new marketing tools, and supporting events and other marketing projects.

Key ResponsibilitiesStrategy & Marketing Projects

Assist the Marketing Director with big picture initiatives and goals
Research new marketing opportunities, trends, and strategies to help grow Pilatesology
Strategize ways to grow the business and expand into new markets

Content Creation - Social & Email

Develop and execute Pilatesology’s social media content across YouTube, Instagram, TikTok, and other relevant platforms
Assist with creating digital ad content and, as skills develop, support paid social campaigns across platforms such as Meta and Google Ads
Stay on top of trends and help develop creative concepts and content ideas that grow engagement, reach, and brand awareness
Maintain monthly social media KPI reports and provide an overview of social performance, including successes, challenges, and opportunities
Monitor comments, messages, and community engagement and help foster an active, positive online community
Plan and run social media photo and video shoots
Assist the Marketing Director with creating, building, testing, and scheduling email campaigns in ActiveCampaign
Support campaign strategy, content ideas, and audience segmentation

Marketing Tools | Support

* Research & implement emerging technologies that could improve marketing and content creation

Events | Support

Support the planning and promotion of conferences, workshops & live events
Help with event logistics, promotional materials, social media and email communications
Coordinate social media content and campaigns, communication, gifting and other logistics

Partnerships | Support

Identify potential partners and relationships that will expand our reach
Build relationships and create winning partnership campaigns

Publicity | Support

Identify & contact key media outlets for promotion
Develop stories for media spots that create intrigue and excitement about Pilatesology

What We’re Looking For

Strong understanding of social media platforms, particularly Instagram
1–3 years of experience in social media, marketing, communications, content creation, or a related field
Experience creating social content, especially short-form video
Strong writing skills and an eye for what makes content engaging
Creative thinker who enjoys coming up with new ideas and experimenting with different types of content
Comfortable using Canva and/or other content creation tools
Organized and able to manage multiple projects and deadlines
Curious about new technology and excited to learn and experiment
Comfortable learning new platforms and software, including ActiveCampaign
Proactive, reliable, and able to work independently
Strong attention to detail
Knowledge or experience in Pilates, fitness, or wellness is a plus, but not required

The Ideal Candidate

You’re creative, curious, and always noticing new trends, sounds, formats, and content ideas. You have an authentic voice and critical thinking skills so you’re not relying on AI to deliver your work.

You don’t need to be a Pilates expert. We can teach you about Pilatesology and our content! What matters most is that you’re excited about social media & marketing, have a good creative eye, and are eager to learn.