Marketing & Launch Specialist: Nonfiction Book - Psychology/Self Help

Nonfiction Book Marketing & Launch Specialist: Psychology / Mental Health / Self-Help

I am a licensed psychologist and author preparing to publish a nonfiction book focused on mood, resilience, relationships, and practical psychological tools for living well.

I am seeking an experienced Nonfiction Book Marketing and Launch Specialist to help develop and execute a strong marketing strategy for the book.

This is not a general social media marketing position. I am specifically looking for someone who has successfully marketed or launched nonfiction books and understands how to position a book, identify its strongest audiences, and build momentum before and after publication.

Responsibilities

The right person will help with

• Clarifying the book’s strongest positioning and target audiences
• Developing a practical pre-launch and launch strategy
• Identifying opportunities with podcasts, media, newsletters, professional organizations, and influencers
• Reaching psychology, mental health, wellness, university, and professional audiences
• Developing creative promotional ideas that fit the author and the book
• Advising on Amazon and online book marketing strategy
• Building an email and audience-growth strategy
• Helping determine which marketing activities are most likely to produce meaningful results
• Creating a clear timeline and priorities so the launch remains focused and manageable

Ideal Candidate

Please apply if you have

• Direct experience marketing or launching nonfiction books
• Experience with psychology, mental health, self-help, wellness, personal development, or related books preferred
• A strong understanding of book positioning and audience development
• Experience securing podcasts, media coverage, partnerships, or other publicity opportunities
• The ability to provide focused recommendations rather than overly broad marketing plans
• Strong communication skills and the ability to explain strategy clearly and concisely
• The ability to work independently and recommend priorities

When Applying

Please briefly include

• The nonfiction books you have marketed or helped launch
• Your specific role in those launches
• One or two examples of successful results
• Your experience marketing psychology, mental health, self-help, or wellness books, if applicable
• Your hourly rate or preferred project structure

Please do not apply if your experience is primarily general digital marketing, social media management, or advertising without direct nonfiction book-marketing experience.

This will initially be a part-time consulting/project role, with the possibility of continuing through the book launch for the right person.

Pay will be $40-$50 or higher based on experience

***** If you feel you are a good fit for this position, please text me at 408-628-8767 and tell me why you are interested in the position and your skillset/experience. *****

Pay: From $40.00 per hour

Work Location: Hybrid remote in Los Gatos, CA 95032