Marketing and Brand Strategist

Job description

VIGO is redefining modern kitchen and bathroom design—creating products that elevate everyday spaces through clean design, thoughtful detail, and lasting quality. From statement-making shower doors to precision-crafted faucets and sinks, our goal is simple: build products people are proud to live with. As we grow, we’re investing in building a brand that feels as premium and intentional as the products themselves.

Position Overview

VIGO is seeking a highly capable and driven Creative & Marketing Director to lead the evolution of our brand and growth strategy.

This role is responsible for shaping how VIGO shows up across every customer touchpoint—balancing strong creative direction with disciplined, results-oriented marketing execution.

This role sits at the center of brand and growth.

You’ll lead how VIGO shows up visually and strategically, while also driving the marketing engine behind it. It’s a unique opportunity for someone who loves both sides of the equation: strong creative and real business impact.

You won’t just set direction—you’ll bring it to life.

Key Responsibilities

Brand & Creative Leadership

Lead and refine VIGO’s visual identity and brand voice across all channels. Ensure a consistent, premium experience across digital platforms, retail environments, and product presentation.

Integrated Marketing Strategy

Develop and execute marketing initiatives that drive brand awareness, customer acquisition, and revenue growth across direct-to-consumer and marketplace channels (including Amazon, Wayfair, and Home Depot).

Content & Creative Execution

Oversee the development of high-quality creative assets, including product storytelling, digital campaigns, landing pages, email marketing, and video content—ensuring both strong aesthetics and performance.

AI & Innovation

Use AI and emerging tools to unlock faster production, better testing, and smarter workflows. Stay curious and keep the