Marketing & Analytics Manager

Taoti is looking for a Marketing & Analytics Manager

Taoti’s tag line is “We move the needle.” Which is to say, we’re all about making a meaningful and *measurable* impact.

Marketing, without those measurable analytics, is a crap shoot. But marketing *based on* data and that *evolves* as result of what the ongoing analytics tell us is effective. Those analytics not only guide the strategies, but they also let us know how we’re doing, in real, measurable ways.

This job is mostly about the ‘*measurable’* part of our brand ethos. Yes, it’s a marketing job, first and foremost. But with a *heavy* emphasis on the data and analytics part of marketing. Your job is to pour over the data to guide marketing strategies. And to continue to pour over that data to figure out how we’re doing, where we can improve, what’s working, what’s not, etc. We often think of it as a “data storytelling” role, so how you *present* the data and the analysis and recommendations you derive from that data is as important as the data itself.

Since AI is all the rage these days, let’s address that elephant in the room…

Probably in your realm more than most, AI has the ability to dramatically leverage your efforts and let you do things that you might otherwise not be able to do—at least not on your own. Sure, it will boost your productivity by handling some of the legwork that used to take a lot of hours. But more importantly, it will also enable you to find patterns, anomalies, and create the sort of visual interpretations of the data that most marketing/data analysis don’t traditionally have in their bag of tricks. We don’t consider AI chops a ‘nice to have’ skillset for this role. It’s a job requirement. (Tip: talk to us about how you’re using AI in your application. And be specific. Anyone can name drop the typical AI platforms. But we want to know how you’re actually using those tools to do the work!)

Okay…enough waxing poetic. Let’s get into some specifics abou