Manager, Loyalty, Lifecycle, & Promotions Marketing

Additional Information

Job Number

26094122

Job Category

Sales & Marketing

Location

7750 Wisconsin Ave, Bethesda, Maryland, United States, 20814

Schedule

Full Time

Located Remotely?

N

Position Type

Management

Pay Range

$96,000-$144,000 annually

Bonus Eligible

Y JOB SUMMARY

The Manager, Loyalty, Lifecycle & Promotions Marketing role will lead the planning and execution of lifecycle communications and critical member messaging across the customer journey. This role maintains a deep understanding of customer needs, business priorities, and marketing objectives to deliver communications that drive engagement, loyalty, and long-term member value.

The Manager will identify opportunities to connect business initiatives, member benefits, and brand priorities through lifecycle communications, ensuring the most relevant messaging reaches the right customers at the right time. Working closely with agency partners and cross-functional stakeholders across the organization, this role will guide message prioritization, campaign planning, and execution across owned channels.

A core component of the role is evolving major campaigns and communication programs to be increasingly omnichannel, personalized, and customer-centric. The ideal candidate brings strong strategic thinking, exceptional project management skills, and the ability to align diverse stakeholders while driving initiatives from planning through activation, measurement, and optimization.

CANDIDATE PROFILE

Education and Experience

Required

* Bachelors’ degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major and 3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance

Preferred

• Prior experience in marketing loyalty programs
• Expertise in managing end-to-end, omnichannel marketi