Lead Generation & Marketing Support Specialist

Become a part of a global team working to revolutionize the enterprise storage and backup and disaster recovery experience

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##### Lead Generation & Marketing Support Specialist

Location

: Remote (Work Hours: 8 AM – 5 PM Pacific Time, USA)

Job Type

: Full-time

Compensation

: Competitive salary + Benefits

Key Responsibilities

* Lead Generation: * + Research, identify, and engage potential leads through a variety of channels including email campaigns, social media, and other digital marketing initiatives. + Develop targeted outreach strategies to nurture and qualify leads, ensuring a steady flow of high-quality prospects for the sales team. + Manage and maintain a lead database, ensuring accurate and up-to-date contact information and lead status. * Campaign Execution: * + Support the execution of digital marketing campaigns, including email marketing, content distribution, and paid media. + Track and analyze campaign performance, providing reports on lead generation activities and effectiveness. + Assist with optimizing landing pages, CTAs, and digital assets to improve conversion rates and lead quality. * Content & Social Media Support: * + Collaborate with the marketing team to develop content that drives engagement and lead generation, such as blog posts, case studies, white papers, and eBooks. + Support social media efforts by sharing content, engaging with prospects, and identifying opportunities to generate interest in StoneFly’s products. * Event & Webinar Support: * + Assist with organizing and promoting virtual events, webinars, and product demos aimed at attracting and engaging potential leads. + Coordinate follow-up activities post-event, ensuring proper lead nurturing and transition to the sales team. * Sales & Marketing Alignment: * + Collaborate closely with the sales team to understand lead quality and ensure a seamless handoff from marketing to sales. + Provide feedback on lead performance and campaign effectiveness to the marketing and sales teams to refine strategies.

Required Qualifications

• Proven experience in lead generation, marketing support, or a similar role within the technology sector, preferably in storage, networking, or virtualization.
• Familiarity with CRM systems (Sugar CRM , Salesforce, etc.) for lead tracking and management.
• Strong communication skills and the ability to engage with potential leads through various digital platforms.
• Knowledge of digital marketing tools and tactics, including email marketing, SEO, SEM, and social media.
• Ability to work independently in a remote setting while managing multiple projects.

Preferred Qualifications

• Experience with B2B lead generation in the technology or IT infrastructure space.
• Familiarity with StoneFly’s products and solutions.
• Understanding of marketing automation tools and lead nurturing processes.

What StoneFly Offers

• Competitive salary with opportunities for career growth and development.
• A fully remote work environment, allowing for flexibility while working Pacific Time hours.
• Comprehensive benefits package, including health and dental plans.
• Retirement plans depending on location.
• The opportunity to be part of a fast-growing company working on industry-leading technology.

*StoneFly has been at the forefront of the most advanced and lasting technologies such as iSCSI, fibre channel, object, scale out NAS, hyperconverged, HyperScale, and cloud.*

*This is your chance to join us as we continue our journey.*