Lead, Brand Marketing

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

We are looking for a Brand Marketing Lead to help bring our brand platform to life across campaigns, creative, and media. This role relies on analytics and execution — translating data and insights and partnering with our agencies to develop and execute culturally relevant, performance-validated marketing that builds awareness and equity for our brand portfolio. You'll be the day-to-day owner of our brand campaigns and the primary point of contact for our creative and media agency partners.

This is a hands-on role for someone who can move fluidly between brief-writing and the operations of getting great work shipped on time and on budget.

Key Responsibilities

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Brand Analytics & Planning

• Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs
• Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes
• Keep a pulse on the category and competitive landscape to inform strategic recommendations
• Identify and help execute culturally relevant brand moments that build affinity with target consumer segments.
• Contribute to strategy and creative for brand partnerships and sponsorships

AI-assisted Brand Standards & Governance

• Own and maintain brand guidelines/style guides, keeping them current as the brand platform evolves, and ensure they're accessible and actionable for internal teams and external partners. Balance consistency with flexibility
• Leverage AI skills to implement reviews and controls across brand and product assets
• Train and enable cross-functional teams (Growth, Creative, Partnerships, Comms) and external agencies on how to apply brand standards correctly an