Head of Marketing

Job Title

Head of Marketing

Department

Go-to-Market

Reports To

VP, Sales

Job Type

Full-Time

### About BrightLink

BrightLink provides technology for credentialing organizations, helping professional bodies streamline exam delivery and credential management. Our mission is to improve the systems and processes these organizations rely on when putting candidates to the test. We bring deep experience in credentialing and assessment technology, and we are building a more focused go-to-market operation to extend our reach.

### Position Summary

BrightLink is hiring a hands-on Head of Marketing to build and lead our commercial marketing function. Marketing work is already happening across our website, conferences, sponsorships, content, and sales support. This role will bring that work under one plan, with clear priorities,and a measurable connection to pipeline and customer growth.

The role will set the strategy and execute the work product and bring in specialist contractors when needed. We are looking for someone who can build a disciplined marketing operation without assuming that success requires a large team, a major media budget, or heavy agency support.

The role will work closely with Sales, Product, Customer Success, and company leadership. The job is to put BrightLink’s customer evidence, product expertise, industry relationships, and conference presence to better commercial use. Success will show up in stronger target-account engagement, better sales opportunities, pipeline progress, customer expansion, and more productive use of seller time.

### Key Responsibilities

• Build and own BrightLink’s marketing strategy, operating plan, budget, and reporting cadence.
• Define priority audiences, market segments, buyer journeys, funnel stages, and marketing contribution goals with Sales leadership.
• Execute clear positioning and messaging for BrightLink and its product portfolio. Work with Product to