Head of Growth

We are a functional medicine company running three health brands with a combined audience of over 1.5 million followers. We sell high-ticket, cash-pay health programs, and content is how people find us.

We have built a serious content engine. What we have not built is a growth engine. That is the job.

About us

Redefining Wellness Center is Dr. Jaban Moore's root-cause clinic, built for people who have already been through the conventional medicine wringer and still don't have a real answer for why they feel the way they do. Dr. Jaban spent years stuck in his own health struggle with Lyme disease and mold toxicity before he found root-cause medicine, and that experience is the foundation the whole clinic runs on. He is a Doctor of Chiropractic, Functional Medicine Practitioner, and Acupuncturist, backed by a team that includes MDs and DOs, and we have worked with more than 10,000 clients.

We publish across Instagram, YouTube, a podcast, a weekly newsletter, a Substack, and a library of guides and quizzes. Our audience is real, our clinical authority is real, and our offer converts when the right person reaches it.

What we need is someone who owns where the money goes and whether it worked.

What you'll own

You will own cost per booked call and the channel mix across all three brands.

• Channel allocation and budget. Decide where money and people go across paid, organic social, YouTube, podcast, live events, email, and referral. Reallocate based on cost per booked call and revenue per booked call. You will have the authority to shut channels down, and we expect you to use it.
• Paid media strategy and scaling. Own the paid engine across every brand. Set the budget, direct the agency, brief the creative, and decide when to scale and when to kill. You will run paid personally for the first two quarters before we consider adding a media buyer underneath you.
• Funnel architecture and offer design. Own how a stranger becomes a booked c