Head of E-Commerce & DTC Growth – Fashion

The Opportunity

Jainsons International is looking for an entrepreneurial Head of E-Commerce & DTC Growth to build a new direct-to-consumer business within an established apparel company.

This is not a role where you will inherit an existing DTC team, agency structure or mature e-commerce operation.

You will help create it.

Jainsons has spent decades building capabilities in women's apparel design, product development, sourcing, manufacturing and wholesale distribution.

We own two women's fashion brands — Rahi and Dizzy Lizzy — and have the ability to continuously design, develop and manufacture new product through our global infrastructure.

What we have not yet built is a meaningful direct relationship with the consumer.

We believe that represents a major opportunity.

We are looking for the person who can help us build that next chapter.

The Mission

Your mission is straightforward but ambitious

Build a scalable and profitable DTC business using Jainsons' brands, product capabilities and manufacturing infrastructure.

Rahi and Dizzy Lizzy provide existing brands and product to work with.

But we don't want to artificially limit the opportunity.

If consumer data reveals opportunities for new products, categories, capsules or concepts, we have the ability to develop around those opportunities.

Our goal is to create a new growth engine for the company.

You Will Start With a Blank Canvas

There is no large DTC organization waiting for you.

You will work directly with ownership and our existing Design, Product Development, Sales, Operations and manufacturing teams to determine what needs to be built.

You will help answer questions including

What should our DTC strategy be?

Which brand or product should we prioritize?

Who is our target consumer?

Should TikTok Shop be our first major growth channel?

What should the role of Shopify and our brand websites be?

**How should we approach creator