Growth Marketing Specialist

Overview

Fashion World is seeking a dynamic and results-driven Growth Marketing Specialist to lead the development and execution of marketing strategies that generate measurable leads and sales. This performance-focused role involves managing digital campaigns, social media marketing, paid advertising, SEO, and marketing analytics to support product launches, ecommerce initiatives, email marketing, and content promotion. The ideal candidate will be commercially minded with a strong ability to connect campaign strategy with execution to drive growth and revenue.

Duties

• Develop and implement comprehensive digital marketing campaigns across various channels, including social media, paid advertising, and email marketing.
• Manage and optimize paid advertising campaigns to maximize ROI and achieve sales targets.
• Conduct marketing analytics to monitor campaign performance, analyze data, and generate insights for continuous improvement.
• Oversee social media marketing efforts to enhance brand visibility and engagement.
• Implement SEO strategies to improve organic search rankings and increase website traffic.
• Coordinate product launches, promotions, and content initiatives to support sales objectives.
• Collaborate with cross-functional teams to ensure alignment of marketing activities with overall business goals.
• Track key performance indicators (KPIs) related to growth, campaigns, and sales; prepare reports for stakeholders.

Experience

• Proven experience in growth marketing or digital marketing roles with a focus on campaign management and analytics.
• Strong knowledge of social media platforms, paid advertising tools (such as Google Ads or Facebook Ads), and SEO best practices.
• Experience in managing digital campaigns from planning through execution and optimization.
• Familiarity with marketing analytics tools and data-driven decision-making processes.
• Ability to analyze performance metrics and translate data into actionable ins