Growth Marketing Manager (In-Office – Irvine, CA)

Full-Time | In-Office | College Counselling Professional Services Firm(Mandarin Required)

We are the #1 premier College Counselling advisory firm based in Irvine, California looking for a high-performance Growth Marketing Manager to take ownership of our content, email marketing, and client engagement strategy.

This is not a support role.

Responsibilities

This role will focus on the daily management and optimization of our online presence across various platforms, ensuring a cohesive and high-performing digital marketing strategy.

This role owns execution, consistency, and measurable growth.

If you understand audience engagement, marketing automation, and conversion strategy — and you want to build something meaningful — we want to meet you.

What You’ll Own

Video & Content Growth

• Film and edit short- and long-form video content
• Add graphics, captions, CTAs, and engagement hooks
• Optimize RedNote, WeChat, YouTube, Instagram, TikTok and Facebook content for retention and growth
• Build a consistent campaign calendar with content goals to-be-completed
• Track engagement metrics and improve performance over time

Events & Client Engagement

• Coordinate seminars and bi-annual client events
• Attend monthly evening seminars events
• Assisting marketing team to conduct onsite marketing event/campaign
• Help design and oversee our regular newsletter(s)

Social Media & Content Marketing (Instagram, TikTok, YouTube)

• Develop creative briefs, stories, and mood boards for all video content.
• Develop and implement engaging content strategies for Instagram, TikTok, and YouTube to increase brand awareness, engagement, and drive traffic.
• Monitor social media trends, competitor activities, and audience feedback to refine content strategy.
• Engage with followers, monitor content performance, customer reviews, respond to comments, and competitor activity to identify opportunities for improvement.
• Create, schedul