Growth & Digital Traffic Specialist — Help Us Scale a National Solar Seating Brand

Job Overview Are you passionate about driving digital growth and harnessing the power of online marketing to scale a dynamic brand? We’re seeking an energetic and detail-oriented Growth & Digital Traffic Specialist to lead our efforts in expanding a leading national solar seating brand. In this role, you will develop and execute innovative digital marketing strategies, optimize paid advertising campaigns, and leverage analytics to maximize traffic, conversions, and brand visibility. If you thrive in a fast-paced environment and are eager to make a tangible impact through cutting-edge digital tactics, this opportunity is for you!

Duties

• Develop comprehensive digital marketing campaigns across multiple channels including SEM (Search Engine Marketing), paid social media advertising, and display advertising to increase brand awareness and sales.
• Manage and optimize paid advertising campaigns using platforms such as Google Ads, Facebook Advertising, and other social media advertising tools to ensure maximum ROI.
• Conduct keyword research and implement SEO strategies using SEO tools to improve organic search rankings and increase website traffic.
• Oversee website management tasks within content management systems like WordPress, ensuring content is engaging, optimized, and aligned with marketing goals.
• Utilize web analytics reporting tools such as Google Analytics, Google Tag Manager, and marketing analytics platforms to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Create compelling content for digital channels including copywriting for ads, landing pages, email marketing campaigns, and social media posts that resonate with target audiences.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing assets for campaigns.
• Implement conversion optimization techniques on landing pages and websites by analyzing user flow data and testing improvements t