Freelance Social Media content Creator- Product Videos

Novel Brands develops practical, problem-solving products for the home, sold on Amazon, Walmart.com, TikTok Shop, and in retailers such as Ace Hardware. Our focus right now is Plungeroo: tool-free fixes for sinks, tubs, and drains, including SinkSavior™, TubDaddy™, DrainHero™, and PocketPlunger™.

Our tagline says it best: *plumbing without the plumber.* As Plungeroo expands into more physical retail stores, we want people to walk down the home aisle, see Plungeroo, and already know the name.

The Role

We’re building a small team of paid creators who can make Plungeroo memorable, not just explained. Think relatable, hook-driven videos, street interviews, and strong demos that turn the frustration of a clogged drain or a broken stopper into a 2-minute, sub-$20 quick win.

The products still need to be the hero. Every video should show the product working, like the satisfying press-and-click of our ClickLock™ seal. Think of the Waterpik corn demo, Flex Seal, or Blendtec’s “Will It Blend?”, made for TikTok and Reels, without feeling like an infomercial.

This is a light, on-call commitment. When we have a video to make, we’ll send you the product and a short brief. You concept, film, edit, and deliver. It’s a good fit if you want occasional, paid creative work that fits around school or another job.

What You’ll Do

• Pitch, film, and edit short-form videos (15–60 seconds), including product demos, street interviews, trend-based content, and storytelling videos, for TikTok, Instagram, Amazon, and paid ads
• Come up with your own concepts for showing what Plungeroo products do
• Be on camera, or film your hands using the product, depending on the concept
• Always show the product working on camera
• Turn everyday home-repair frustration into engaging content without making the viewer feel dumb
• Help develop recurring formats: one strong idea that carries across several videos and becomes recognizable as Plungeroo
• Work from our Brand Voice Guide and Content Brief, and make revisions based on feedback
• Reply to requests within 24–48 hours and deliver first drafts within 5 business days of receiving the product and brief

A few concepts we’re already excited about

• The $250 plumber call: a jammed stopper, a plumber quote on speakerphone, then a sub-$20, 2-minute fix
• Renter upgrades: “Things in my apartment that look like a $10,000 remodel but cost under $20”
• Street quiz: “Plumbing part or alien technology?” Show people a brass plumbing assembly and a SinkSavior™ and capture their reactions

What We’re Looking For

Required

• 18 or older
• Samples of short-form video you created, such as product, brand, or lifestyle content (school projects, class assignments, and personal TikToks or Reels all count)
• Strong sense of hooks, pacing, social media trends, and what makes short-form content engaging
• Comfortable on camera or filming your hands using products at home
• Able to handle the full process: concept, filming, and editing
• Reliable communication and on-time delivery

Helpful but not required

• Marketing, advertising, communications, film/video production, digital media, graphic design, or a related field. Current students and recent graduates are encouraged to apply.
• Experience making ad creative or UGC for consumer brands, or with TikTok Shop or Amazon content
• Experience with street interviews or getting people on camera
• Comfort bringing other people on camera, such as friends or roommates
• Video editing in CapCut, Premiere, or similar

How It Works

• Paid test video: start with 1 paid video from a short brief. Choose a product demo, a street interview, or a concept of your own.
• After the test: strong fits pitch a series concept, one idea carried across 3–4 connected videos for different products, and join our ongoing creator rotation.
• Products: we ship them to you, and you keep them.
• Usage: Novel Brands owns the final videos and may use them on our listings, social channels, and paid ads.

To Apply

Please include

• 2–3 samples of video content you’ve created (product or brand content preferred)
• A few sentences on Plungeroo (find us on Amazon or TikTok Shop): what stands out, what doesn’t land, and how you’d approach content for the brand
• One video idea for Plungeroo in 2–3 sentences

Pay: $20.00 - $30.00 per hour

Expected hours: No more than 10.0 per week

Benefits

* Flexible schedule

Work Location: Remote