Franchise Marketing Strategy Specialist

Description

Description

A New Role. A New Opportunity. Your Next Step

ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always *Act with Agility*, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU!

Perks & Benefits That Support You

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

Compensation Details

Pay ranges at SMB are designed to reflect skills, experience, and business needs. The range shown excludes location-based adjustments, and most new hires start below the top of the range. For this role, the estimated range starts at $65,000

Work Location

: This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County

We are seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators in our TWO MEN AND A TRUCK® brand by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives.

This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation.

The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals.

What you will do

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and help identify opportunities for improvement.
• Assist franchisees in understanding marketing performance and return on marketing investment.
• Identify trends and share insights with franchisees and internal teams.
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution.
• Partner with Marketing Technology to support franchise website updates and local SEO improvements.
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility.
• Support development of marketing resources, playbooks, and training materials.
• Assist in delivering franchise marketing education through webinars, workshops, and conferences.
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

What you will bring

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 3–5+ years of marketing experience.
• Experience in digital marketing, local marketing, or franchise marketing preferred.
• Knowledge of digital marketing channels including PPC, paid social, and SEO.
• Ability to analyze marketing performance data and provide recommendations.
• Ability to manage multiple franchise relationships and projects simultaneously.
• Strong attention to detail and organizational skills.

About SMB

ServiceMaster® Brands

is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®.

While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities.

Equal Opportunity Employer

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

Accessibility & Accommodations

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at [email protected].

Pre-Employment Screening

Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations.

Artificial Intelligence (AI) Use in Our Hiring Process

We use artificial intelligence (AI)-enabled tools to support limited aspects of our recruiting and hiring process. These tools may assist with drafting and refining job descriptions and job postings, identifying application materials that appear responsive to job-related qualifications, and generating or suggesting interview questions and other recruiting content.

Our applicant tracking system and other recruiting technologies may analyze information provided in application materials, including work history, education, skills, certifications, qualifications, and other job-related information submitted by applicants. AI-generated outputs may include suggested candidate matches, recommendations, summaries, or other recruiting support tools designed to assist recruiters and hiring managers.

AI-generated outputs are reviewed by recruiters and hiring managers and are not used as the sole basis for employment decisions. Human judgment is applied throughout the hiring process, and all hiring decisions are made by Company representatives. We seek to evaluate candidates based on job-related qualifications and are committed to using AI-enabled tools in a responsible, fair, and transparent manner consistent with applicable law.

Applicants who require a reasonable accommodation during the application or hiring process, including with respect to any technology used in that process, should contact [email protected].

California Applicants

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Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Privacy Policy

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.