Fractional Director of Marketing

About 1r Agency

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1r Agency is a digital commerce agency partnering with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We work across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.

We’re looking for a Fractional Director of Marketing to lead 1r Agency’s marketing strategy and help turn the agency’s expertise, client work, and point of view into marketing that builds awareness, strengthens our brand, and supports new business growth.

This is a hands-on leadership role for an experienced B2B marketer who can move comfortably between strategy and execution. You’ll work closely with the VP of Growth Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to identify the highest-value marketing opportunities and turn them into compelling campaigns, content, events, and experiences.

This is an approximately 25-hour-per-week fractional engagement. We’re looking for someone who can bring senior-level marketing thinking and leadership without needing to be full-time.

What You’ll Own

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### Marketing Strategy Planning

• Partner with the VP of Growth Marketing to develop and execute 1r’s marketing strategy and priorities
• Translate business and growth goals into focused marketing initiatives and campaigns
• Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives
• Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective
• Establish clear priorities, processes, and ways of working across the marketing function
• Recommend where internal resources, agency talent, freelancers, or external partners can best support execution

### Content, Thought Leadership, Social

* Lead 1r’s content and thought le