Email Marketing Manager

Overview

AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media.

The Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences of program participants, volunteers, and older adults with low income. This role will be responsible for writing and designing compelling email content, as well as for developing and executing nuanced email strategy, send cadence, automated journeys, and list segmentation. Top candidates will have demonstrated ability to create outstanding email content while also leading audience segmentation to analyze and optimize performance, as measured by click-thru rate, engagement rate, and other key performance metrics. This position will be accountable for ensuring the hygiene and accuracy of email lists, and for working in close collaboration with program partners and technical vendors to develop email journeys and automations.

Responsibilities

* Designs and implements communications and outreach strategies tailored for target

audiences, digital channels, and strategic objectives that inform, educate, and influence both

internal and external audiences. * Manages the organization's digital properties. Supports and manages the overall strategic

direction of organizational digital platforms. Optimizes online channels against key

performance indicators and makes data-informed decisions. * Oversees content creation for various digital platforms. Leads efforts to identify and doc