Email & Lifecycle Marketing Specialist

Email & Lifecycle Marketing Specialist

Reports to: Director of Brand & Consumer Engagement Department: Marketing Status: Exempt Work Schedule: Hybrid, three days in office and two days remote

Purpose of the Role

The Email & Lifecycle Marketing Specialist advances Heirloom's mission of Growing Plants, People and Possibilities by owning the strategy and execution of our direct-to-consumer email and SMS marketing programs. This role drives customer engagement, retention, and revenue across the full lifecycle — from campaign planning and execution to automation, segmentation, and performance analysis — in close collaboration with the creative team on design and visual execution.

Growing Plants

Connect customers to Heirloom's plant and product offerings through strategic, well-timed messaging that reflects the seasons, the garden, and the customer's journey.

*Lifecycle Strategy & Planning* Manage the email and SMS marketing calendar and lifecycle strategy, aligning campaign and flow priorities with broader marketing initiatives and seasonal plans.

*Campaign Execution* Plan, build, test, and deploy promotional and lifecycle campaigns across email and SMS channels, partnering with the creative team on design and visual assets.

*Automation Flows* Set up and manage triggered customer journeys, including welcome sequences, abandoned cart reminders, and post-purchase follow-ups.

Growing People

Deepen the relationship between Heirloom and its customers by delivering the right message to the right person at the right moment.

*Audience Segmentation* Segment subscriber lists based on user behavior, purchase history, and engagement levels to deliver personalized, relevant messaging that meets customers where they are.

*List Hygiene* Monitor deliverability rates, manage list growth and quality, and maintain compliance with data regulations for both email and SMS, including CAN-SPAM and TCPA.

Growing Possibilities

Use data and testing to continuously improve campaign performance and uncover new opportunities to grow revenue and customer loyalty.

*Analytics & Testing*

Track key performance metrics — open rates, click-through rates, conversion, and attributed revenue — and use performance data to identify opportunities and make revenue-driven decisions. Run A/B tests on subject lines, offers, messaging, and send times.

Essential Skills & Tools

· Platforms: Hands-on experience with ESPs and SMS marketing tools such as Klaviyo, Listrak, Attentive, or Braze

· E-Commerce: Familiarity with Shopify and its integration with email/SMS platforms is a plus

· Copywriting: Strong, conversion-focused writing ability for both short-form SMS and longer-form email content

· Data Analysis: Comfort translating campaign data and revenue attribution models into clear, actionable strategies

· Adaptability: Comfortable receiving feedback, revising work, and pivoting quickly when priorities or performance shift

· Collaboration: Ability to partner effectively with the creative team and cross-functional stakeholders to deliver polished, on-brand campaigns

Qualifications

· Prior experience in email and/or SMS marketing, ideally within a DTC or e-commerce environment

· Demonstrated ability to manage multiple campaigns and automation flows simultaneously

· Familiarity with compliance requirements for email and SMS marketing

· Strong analytical mindset with attention to detail

· Familiarity with Adobe Creative Suite, particularly Photoshop and InDesign

Compensation & Growth

This is an entry- to mid-level position with a salary range of $55,000 to $75,000 per year depending on experience. There is a clear growth path within our organization toward Manager and Senior Manager/Director roles as you develop channel strategy and lifecycle marketing expertise.

Pay: $55,000.00 - $75,000.00 per year

Benefits

• 401(k) matching
• Health insurance
• Paid time off

Application Question(s)

• Do you have experience managing SMS marketing campaigns?
• Have you worked with Klaviyo, Listrak, Attentive, Braze, or a similar email/SMS platform?
• Have you worked in a direct-to-consumer (DTC) or e-commerce environment?
• Do you have experience building and managing automated lifecycle marketing flows?
• Do you have experience with audience segmentation and customer journey mapping?
• Are you familiar with Shopify and its integration with email marketing platforms?
• Do you have experience analyzing campaign performance metrics and making optimization recommendations?
• Do you have familiarity with Adobe Creative Suite, particularly Photoshop and InDesign?
• Do you have a working knowledge of HTML and CSS?

Experience

* Email marketing: 2 years (Required)

Work Location: Hybrid remote in Saint Paul, OR 97137