Director, Revenue Marketing

Director of Revenue Marketing

PayTrace - Remote

*PayTrace by North - Payment and ACH processing, virtual terminals, and more. The* B2B payments expert transforming financial and accounting processes to future-proof your business. With advanced payment automation solutions and a user-friendly API, we help B2B companies become more efficient, successful, and profitable.

The Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.

What you'll do

• Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth.
• Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels.
• Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey.
• Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue.
• Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights.
• Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency.
• Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration.
• Builds, m